ABOUT ALL MY COACHES
All My Coaches started with a simple idea. Coaching shouldn’t be just for executives or high-flyers. Everyone deserves the chance to get clear, stay focused, and make real progress.
The start of the journey
Founder Alex Gayle is an International Coaching Federation (ICF) certified Leadership & Performance Coach who experienced first-hand how powerful coaching can be, helping him improve focus, find confidence, balance, wellbeing, and get healthier overall. Through that experience, Alex realised how many people don't have a coach or realise how useful a tool it can be, with many people never getting the chance to try coaching at all. Often because coaching can feel out of reach financially or just don't even know what it is.
Traditional coaching is a valuable and highly effective model, and for many people it remains the right choice. But it isn’t always accessible — especially at the point when support could make the biggest difference.
All My Coaches was created to help bridge that gap. By bringing trusted, qualified coaches together on one platform and offering a simple monthly model, AMC makes coaching easier to access without reducing its value. It’s a way for more people to experience coaching, take a first step, improve their health and wellbeing, or get ongoing support that fits around real life.
Raising the standard
As the platform grew, Rachel Russell joined All My Coaches as Head of Coaching. An ICF PCC-accredited coach with two decades of business experience, Rachel helps ensure the coaching delivered through All My Coaches meets a consistently high standard. Her role focuses on quality, integrity, and supporting both coaches and members to get the most from the experience.
Building a platform people can trust
Alongside Alex and Rachel, Katherine Glyde supports AMC as Community Manager and Head of Social Media, helping share real stories from our coaches and members so coaching feels human, relevant, and approachable. As a founding coach on All My Coaches, Katherine also brings a practitioner’s perspective to how the community is shaped.
Our mission and our members
All My Coaches is built for people from all walks of life. Those building careers, raising families, navigating change, or simply wanting to feel more focused, confident, healthier, and more in control.
Because many of us were never taught how to set goals that matter, handle pressure, or make changes that actually stick. All My Coaches exists to make that kind of progress possible... one conversation at a time.
Everyone needs a coach.
The AMC Team
Alex Gayle, Rachel Russell and Katherine Glyde are the team behind All My Coaches, bringing together coaching expertise, commercial experience and community storytelling to make coaching accessible for everyone.
Alex Gayle
Alex Gayle is a certified Leadership & Performance Coach who’s passionate about helping people find clarity, confidence, and balance in their personal and professional lives. After experiencing first-hand how coaching transformed his own focus, health, and career, he set out to make that same level of support available to everyone, everywhere.
Before founding All My Coaches, Alex built a successful international career in business and leadership. Now as a professional coach, he works with his many clients all over the world to support them, their teams and their businesses. He is also a proud member of the team at The Coaching Academy.
Prior to accidentally joining the rat race, Alex was a professional musician & songwriter.
Through All My Coaches, Alex is redefining what coaching looks like for everyone, making it simple, affordable, and accessible to people from all walks of life.
Rachel Russell
Rachel Russell is an ICF PCC-accredited coach, mentor, and trainer with two decades of business experience. Known for her no-nonsense, practical approach, she blends commercial insight with evidence-based coaching to help people make real, lasting change.
Alongside her work with All My Coaches, Rachel works with leaders and teams across industries, and through her role with The Coaching Academy, where she delivers programmes that develop stronger communication, accountability, and performance. Her coaching style is energising, structured, and focused on results — turning insight into everyday action.
At All My Coaches, Rachel leads the growth and quality of the coaching community — sourcing and onboarding the very best trusted qualified coaches and ensuring every coach on the platform is supported to deliver meaningful outcomes for members. Her mission is simple: to raise standards, empower coaches, and make high-quality coaching accessible to everyone.
Katherine Glyde
As Community Manager and Head of Social Media at All My Coaches, Katherine leads our social presence and storytelling, helping share the experiences of our coaches and members to inspire others and make coaching more accessible.
Alongside this role, Katherine brings seven years’ experience in social media and community management, with a background spanning West End musicals and women’s health charities.
Katherine also runs her own successful coaching practice and is one of our founding coaches on All My Coaches.